I took my first Google Adwords Professional exam yesterday. I haven't run a campaign earlier since one of our client wants me to pass the GAP exam before running the campaign for his test. Most of you knew that I am really new to online advertising. I too knew that the exam would not be so easy for the newbies in online industry. I took it with the spirit and I managed to pass the exam with 80% of score.
Everyone might think that GAP exam is very easy to pass. I would surely say Big No! to this. It is not easy for the one who hasn't run the campaign ever. Most of them believe that the theoretical knowledge from the Google Adwords Learning Center would be sufficient to pass the exam. But it is not, since most of the questions need completely practical knowledge.
Now you may think that the questions are difficult, absolutely not if you have a better practical knowledge. Because some questions were so tricky and which were related to original market advertising. Most of the questions were easy, few were repeated and few from the quiz part of Google Adwords Learning Center.
The major part of the questions were from the keyword matches. I would strongly recommend to have the best knowledge on keyword matches to score better. And the more to be concentrated on the negative matches.
I would strongly suggest everyone to run a campaign atleast for a month before taking the Google Adwords Professional exam.
I would like to drop some questions which I came over:
Which keyword list is best targeted for a gourmet chocolate store that specializes in upscale chocolates for the holidays?
a)Gourmet, chocolate, recipe
b)-gift, chocolate making, chocolate
c)chocolate gift, wedding, gourmet
d)-recipe, chocolate gift, "gourmet chocolate"
What are some best practices for building a keyword list in a contextually targeted campaign? Select all that apply.
a)Include more than 50 keywords per ad group.
b)Use keyword matching options.
c)Use negative keywords.
d)Create a keyword list focused around a theme.
Which of the following ad performance issues are you UNLIKELY to see after you implement changes suggested by an AdWords Optimization Specialist?
a)A change in your conversion rate.
b)Significantly fewer impressions and clicks.
c)Significantly more impressions and clicks in a shorter period of time.
d)A sudden increase in the number of impressions on your ad on a particular keyword
These kind of questions are really easy so please make the exam great with practical knowledge.
Now you may think that the questions are difficult, absolutely not if you have a better practical knowledge. Because some questions were so tricky and which were related to original market advertising. Most of the questions were easy, few were repeated and few from the quiz part of Google Adwords Learning Center.
The major part of the questions were from the keyword matches. I would strongly recommend to have the best knowledge on keyword matches to score better. And the more to be concentrated on the negative matches.
I would strongly suggest everyone to run a campaign atleast for a month before taking the Google Adwords Professional exam.
I would like to drop some questions which I came over:
Which keyword list is best targeted for a gourmet chocolate store that specializes in upscale chocolates for the holidays?
a)Gourmet, chocolate, recipe
b)-gift, chocolate making, chocolate
c)chocolate gift, wedding, gourmet
d)-recipe, chocolate gift, "gourmet chocolate"
What are some best practices for building a keyword list in a contextually targeted campaign? Select all that apply.
a)Include more than 50 keywords per ad group.
b)Use keyword matching options.
c)Use negative keywords.
d)Create a keyword list focused around a theme.
Which of the following ad performance issues are you UNLIKELY to see after you implement changes suggested by an AdWords Optimization Specialist?
a)A change in your conversion rate.
b)Significantly fewer impressions and clicks.
c)Significantly more impressions and clicks in a shorter period of time.
d)A sudden increase in the number of impressions on your ad on a particular keyword
These kind of questions are really easy so please make the exam great with practical knowledge.
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