The Best SEO Is The Output of Original Thinking

There are literally thousands of SEO blog posts made every day. Sometimes it is hard to sound original or write something remarkable, particularly if you spend too much time reading too narrowly. It sets in a sort of tunnel vision that makes you think it has all been done. As the web grows richer and deeper more successful ideas will be driven through recycling.

Direct recycling typically does not work too well as most smart people will be able to locate the original source if the idea was successful. What does work well is to take up a related idea and add it to your site. There are recurring themes and stories that will work in any market. Just look at the magazines in the checkout line and notice how little the headlines change from month to month and year to year.

Being remarkable often means grabbing a new spin on a well worn story. Forrest Gump ran across America numerous times. Are you opening a thin classified site for low priced cars? Why not buy a car from your site and drive your beater cross country, while contacting relevant media outlets along the way.

There are a lot of human beat boxes that make weird sounds (to me anyhow). It is not my cup of tea, and yet today a friend sent me a link to a video posted on Facebook where there was a video (from Google) of a human beat box who also played the fluteThe same guy probably would not have been remarkable enough to get millions of viewers if he didn’t add the flute to his repertoire.

There are dozens of formats you can use to publish content and thousands (maybe millions?) of effective marketing strategies. Nothing is going to guarantee success, but each day the web provides more free market research & examples of what has worked in other markets.

If you ever run into the limits of your industry and feel everything has already been done then all you need to do is pick up a book on another topic, read the news (outside your industry), or tie your other hobbies to your industry to find an interesting angle that has not yet been done. Some people might think your analogy or strategy is ridiculous, but you don’t need the approval of everyone to be citation-worthy to some.

Not everyone is able to ride a bicycle across a fence or off a bridge, but it is remarkably viral and when someone does.Push the boundaries of your market, but try to stay out of the hospital! :)

Do Setting Up A Blog Gives Out Quick SEO Solution?

Sometimes, I feel that the emphasis on blogs and blogging have taken dangerous heights. Especially with someone who has to sell his products online. There’s enough and more information flowing around that says setting up a blog on your site is the “band aid” to your falling SERP ranks.

I should disagree with this statement. Not only because it sounds too easy and vague but also because it is wrong.

Most of my clients do have an old website, which has a falling SERPs record and are looking for a healing process. Some are still doing good while some have serious issues such as page not being indexed and “penalty like” issues.

Its a bit surprising when most of them suggest blogs as a solution. Probably from what they’ve heard over on the internet, but the expectations from a blog is just too much and hyped I must say !

Blogs do help in oiling back the machine but I’m seriously concerned over the “setting up a blog” part of it.

I strongly disagree that just by setting up a blog, some miracle is going to happen. No.

Blogs and social media should be embraced in the right way with lot of commitment and involvement. You should be able to “utilize” blogs and the social media channels to your benefit. You should still be able to deliver content frequently, should be able to connect with the audience and on top of all able to deliver quality without actually promoting your products directly. Its easy to piss off people with your content and in blogging its a bit too easy to. So you have to be really careful with it.

There’s a lot more to using blogging and social media as a platform to sell your products. It doesn’t end with setting up a blog, adding some meta keywords and waiting for the traffic to rush in.

Having said that blogs are good tools to bring in that much needed traffic rush and google juices to your failing site, if you use them effectively that is.

So essentially, setting up a blog is a good thing, but not definitely a quick solution. Its only a starting point and there’s quite a lot more to go. The time, effort and commitment required to bring in the traffic is almost as equal as in a normal site.