Do Setting Up A Blog Gives Out Quick SEO Solution?

Sometimes, I feel that the emphasis on blogs and blogging have taken dangerous heights. Especially with someone who has to sell his products online. There’s enough and more information flowing around that says setting up a blog on your site is the “band aid” to your falling SERP ranks.

I should disagree with this statement. Not only because it sounds too easy and vague but also because it is wrong.

Most of my clients do have an old website, which has a falling SERPs record and are looking for a healing process. Some are still doing good while some have serious issues such as page not being indexed and “penalty like” issues.

Its a bit surprising when most of them suggest blogs as a solution. Probably from what they’ve heard over on the internet, but the expectations from a blog is just too much and hyped I must say !

Blogs do help in oiling back the machine but I’m seriously concerned over the “setting up a blog” part of it.

I strongly disagree that just by setting up a blog, some miracle is going to happen. No.

Blogs and social media should be embraced in the right way with lot of commitment and involvement. You should be able to “utilize” blogs and the social media channels to your benefit. You should still be able to deliver content frequently, should be able to connect with the audience and on top of all able to deliver quality without actually promoting your products directly. Its easy to piss off people with your content and in blogging its a bit too easy to. So you have to be really careful with it.

There’s a lot more to using blogging and social media as a platform to sell your products. It doesn’t end with setting up a blog, adding some meta keywords and waiting for the traffic to rush in.

Having said that blogs are good tools to bring in that much needed traffic rush and google juices to your failing site, if you use them effectively that is.

So essentially, setting up a blog is a good thing, but not definitely a quick solution. Its only a starting point and there’s quite a lot more to go. The time, effort and commitment required to bring in the traffic is almost as equal as in a normal site.