Tips To Track Email Marketing Campaigns

Email campaigns are a cost-effective way of attracting quality return visitors to your site. It's important that you tag your email campaigns with campaign tags so that you can track how well each email performs. This lets you optimize your efforts and track your return on investment.

What are campaign tags?

Campaign tags are additional information that you apply to links. Once a link is clicked, the tag information is passed to Google Analytics. Tagged links allow you to evaluate the performance of individual links within your emails.

Why tag email links?

Let's say that you send out an email newsletter in January and February that does not use campaign tags. Visitors coming from emails reported within the Referring Sites Report will only include visitors coming from web-based email clients like Gmail:


But, did they visit your website as a result of the January email or the February email? Unless you've used campaign tags, you'll have no way of knowing.

Visitors who click a link in your email using an email client on their computer will be reported as Direct Traffic -- and will therefore be grouped in with visitors who used bookmarks or who typed your website's URL into their browser.

A quick reference for tagging emails

The Google Analytics URL Builder is a great tool for generating tagged links to use within your email campaigns.
For more information vist Google Analytics Blog